Wednesday, April 11, 2012

Reasons Not To Use YouTube

If you're serious about using video on the internet, there are any number of reasons not to use YouTube, amongst them are the need to plaster your brand with their brand unless you spend a fortune with Google, the lack of basic functions like live streaming (although this is being rolled out) and the lack of tools to manage your video on platforms such as iTunes.

However, the main reasons are adequately outlined in YouTube's own terms and conditions:


You can’t commercialise it:

you agree not to use the Service (including the YouTube Player) for any of the following commercial uses unless you obtain YouTube's prior written approval:
  1. the sale of access to the Service
  2. the sale of advertising, sponsorships or promotions placed on or within the Service, or Content;
  3. the sale of advertising, sponsorships or promotions on any page of an ad-enabled blog or website containing Content delivered via the Service unless other material not obtained from YouTube appears on the same page and is of sufficient value to be the basis for such sales
prohibited commercial uses shall not include (i) uploading an original video to YouTube, (ii) maintaining an original channel on the Website in order to promote a business or artistic enterprise, (iii) showing YouTube videos through the YouTube Player or otherwise on an ad-enabled blog or website, subject to those advertising restrictions set out in 5.1(E)(iii) above; and (iv) any use that is expressly authorised by YouTube in writing;

You can’t really customise it:

if you use the YouTube Player on your website may not modify, build upon or block any portion or functionality of the YouTube Player including but not limited to links back to the Website;

You have no access to your viewer information

you agree not to collect or harvest any personal data of any user of the Website or any Service (and agree that this shall be deemed to include YouTube account names);

You can’t use it to promote your company

you agree not to use the Website or the Services (including the comments and email features in the Website) for the solicitation of business in the course of trade or in connection with a commercial enterprise;

They can change things without telling you

YouTube is constantly innovating in order to provide the best possible experience for its users. You acknowledge and agree that the form and nature of the Service which YouTube provides may change from time to time without prior notice to you.

They can just stop the service at any time

As part of this continuing innovation, you acknowledge and agree that YouTube may stop (permanently or temporarily) providing the Service (or any features within the Service) to you or to users generally at YouTube's sole discretion, without prior notice to you
And you lose control of your rights
When you upload or post Content to YouTube, you grant:
  1. to YouTube, a worldwide, non-exclusive, royalty-free, transferable licence (with right to sub-licence) to use, reproduce, distribute, prepare derivative works of, display, and perform that Content in connection with the provision of the Service and otherwise in connection with the provision of the Service and YouTube's business, including without limitation for promoting and redistributing part or all of the Service (and derivative works thereof) in any media formats and through any media channels;
  2. to each user of the Service, a worldwide, non-exclusive, royalty-free licence to access your Content through the Service, and to use, reproduce, distribute, prepare derivative works of, display and perform such Content to the extent permitted by the functionality of the Service and under these Terms.
No SLA

In particular YouTube does not represent or warrant to you that:
  1. your use of the Service will meet your requirements,
  2. your use of the Service will be uninterrupted, timely, secure or free from error,
  3. any information obtained by you as a result of your use of the Service will be accurate or reliable, and
  4. that defects in the operation or functionality of any software provided to you as part of the Service will be corrected.
Enough said.