It's very good to see Sir Tim Berners-Lee weigh into the argument about personal data, and he also points to what is likely to be the next big change in online- permissive marketing.
That is, the ability of the user not just to permission their data to third parties, but to charge for it.
The traditional model sees users providing everything for free, the marketeers paying and middlemen like Google and Facebook (along with agencies and technology providers) taking a hefty cut.
Imagine cutting them out and asking the user what they will pay to view a commercial, or if they'd kike to receive credit for clikcing on a link.
The proposed changes to legislation in Europe now make this a reality.
I wonder if this is where we'll see the next Facebook coming from?