Monday, January 28, 2013

HEVC Approval

The ITU has approved the HEVC or H.265 standard.

OK, so you may not be running around the office whooping, but I am (yes, I am a bit sad in that respect). This is a significant step to improving the quality (and reducing the size) of video delivered over IP.

Of course, it does bring with it a whole range of new issues - such as what do you do with all your shinny MP4 videos, the back library you just finished transcoding from FLV.

And what about companies like Google - will they adopt it, or use this as an opportunity to push their WebM format once more.

And what about the licensing ? Some companies wouldn't use MP4 even due to the licensing overhang.

Another layer of complexity added to the whole format issue, perhaps, but worthwhile in this case.