Is it the same in your house ? It gets to around 10pm and you're on your third of the evening. One more before you get to bed ?
No, not glasses of wine, but box sets.
TV people like to think that it's only generation Z that's espousing scheduled television. But increasingly it's the box set generation.
It made me think about what I want from video content: some news and the odd doc, live sport and box sets. It's the exact opposite of what the YouTube generation are after.
After a couple of weeks with Netflix I'm wondering why I need TV at all.
So now TV has the YouTube generation and the box setters to cope with. What next on the slippery slope ? Well, I can tell you - the talent and reality programmes that never reach broadcast TV.