Monday, March 04, 2013

A World Of Assets & Rights

First of all it was a major TV series on Netflix and now it's a feature film on the Xbox.

The world of content distribution is being turned on its head. The rules have changed and figuring out how is going to a tough challenge to content producers. But crisis, as the old Chinese proverb tells us, is an opportunity sailing on an ill wind.

There are many challenges now facing the production ecosystem. Funding sources are more disparate. Distribution outlets are more unusual. the production involves new tools and concepts. monetization is about more from less.

In 2004 I bought a company that produced the world's leading extreme sports magazine programme. The reason was to seed content onto our nascent internet TV platform. The programme was ostensibly commissioned by Sky Sports and was aired up to ten times a week across their channels as a filler. They paid, I seem to recall £250 a programme. But the programme would then be sold all over the world. And to coin a Scottish saying this time: many a mickle makes a muckle.

In order to make sense of the new opportunities and to capitalise from them, anyone involved in the production process needs effective asset management and world class rights management.

You won't be surprised to hear that these are the exact areas TV Everywhere is involved in.