Tuesday, May 14, 2013

The TV Tipping Point

An amazing statistic appeared today - two companies make up half of all internet traffic in North America.

They are, of course, YouTube at 17% and Netflix at 33%. But what this shows, more than anything, is how far other services are lagging behind. The major broadcasters have been criminal with their head in the sand strategies - ABC is taking some shows online a decade after pioneering broadcaster in the UK and elsewhere did so.

But what about Hulu and Amazon (OK, Netflix does use the Amazon network so they make a small cut) ? And Microsoft and Apple ? 

As with most markets these days, one or two players get to the tipping point and the rest is history. I feel that we've reached one of those points in the TV industry.