The trouble is that sometimes you can just be too successful, and as YouTube fast becomes the only video management platform of any note, it is suffering from serious growing pains.
It seems that everyone is happy to plaster their websites with the YouTube logo in order to get free video streaming. But what if that video streaming stops working ?
This article is well worth a read: http://arstechnica.com/information-technology/2013/07/why-youtube-buffers-the-secret-deals-that-make-and-break-online-video/.
Whatever the pros and cons of net neutrality, the throttling of YouTube is only going to increase I predict. After all, why should so many large organisations subsidise free internet video having spent a fortune on infrastructure?