So, it seems that anyone posting video online now uses YouTube and are happy to sign up to Google's T&Cs as well as losing their branding.
It amazes me how laziness, convenience and a few quid will lead even the biggest brands to give away everything and diminish their own brands beyond belief.
But wasn't it ever thus ? Companies sleepwalk into giving their rights and brands away for free?
At TV Everywhere we're working on a platform that will solve this issue.