Tuesday, February 10, 2015

Why BT should have bought ITV not EE

I'm pondering over why a Premier League viewer is worth 80x a Downton Abbey viewer.

PL cost per game £10m, average viewing 1m (and I'm being kind)
Downtown average cost per episode £1m, average viewing 8m

The reality is that events create channels and services. This is an easy option using sports...

But BT the figures suggest that BT should invst hundreds of millions into drama, something they just don't understand.

BT buying EE was stupid. They should have bought ITV.

The EE deal will be hit by regulation. Oh, I forgot, BT run all our spy networks, so anything they want to do, goes.