Tuesday, September 06, 2016

How NOT To Be Like Warner Bros and Track Your Rights

Image result for warner bros


If ever there was a story that shows how complex rights have become to manage in the internet era, it's the revelation that Warner Bros has requested a take down on its own website. In other words they have asked Google and others to blacklist it because it is carrying pirated content. To be fair to Warner Bros, we hear similar stories about other rights holders on a regular basis.

More than anything, this shows how complex rights have become to manage, and it doesn't just affect large multinationals, it's relevant to most companies across a wide range of sectors. Anyone who uses images, video, illustrations, quotations, code or music in any of their sales or marketing activities, for example.

Close to home, for example, we regularly undertake an audit of the components, shareware and paid for software we use in building our platform. At the last count it was fifty two different licences that need tracking. Some are open source today, but who says that they will be tomorrow ? The terms and conditions lie behind a tickbox - the kind that we all glibly agree to without considering the consequences.

The possible consequences are dire. Marketing and ad agencies can loose clients, financial and pharma companies may not be compliant and broadcasters could be in breach of contracts.

The situation is such that last year Rights Tracker was approached by one of the world's largest companies to help their in house legal team keep track of the rights their company was acquiring across the globe.

In response, and using our core Assetry platform, we developed a new platform for managing acquired rights. Not only does it enable licensing terms to be recorded and tracked, but, if available in digital form, the actual assets can also be stored.

The result is that it is easy to run searches and produce reports detailing the actual rights position at any time. As well as making sure that companies don't get themselves into the pickle that Warner Bros are in, users can also save money by re-using existing assets and licences rather than paying for new ones.

The team at Rights Tracker is about to roll our a beta program for the new product, so get in touch if you'd like to track your assets, licences and rights.

That's all folks!