A salient lesson in what works from the star and writer of 'The Office', Ricky Gervais.
His podcast pulls in a cool $900k a week. I can't see many UK radio stations willing to pay £26m a year (not even Chris Evans...) for a show, even with global syndication rights. So, going direct seems to be a real option for leading stars with a cult following.
It gives Narrowcasting a whole new angle.
Now that Howard Stern deal doesn't look so good after all..