Tuesday, July 11, 2006

Level Playing Field

Finally, news that Nielsen are going to measure actual tv ad consumption in the US, rather than abstracting data from overall viewing figures, that themselves are often derived from a sample audience keeping paper diaries.

So, something approximating a level playing field between TV 2.0 ads and TV 1.0 ads. Expect the traditional US TV advertising market to be decimated as the figures become real...

No comments: