Saturday, March 24, 2007

Yes, Video Ads Work..

A study by Doubleclick has concluded, surprise, surprise, that video ads work much better than banner ads. This is bad news for Doubleclick, who, despite buying every competitor in sight, still has very rudimentary video advertising tools.

It's time for Narrowstep to step up to the mark with our Adserver software that matches viewers with bids by advertisers, as well as enabling video synchronisation and clickable video purchasing.

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