Tuesday, December 04, 2007

Video Killed The Radio Star

Actually, it didn't.

And despite the global availability of podcasts, downloads and audio on demand, radio continues to thrive.

I believe that this is a real lesson for the internet TV industry. Sure, there's room for video on demand and for downloads, but I believe that there's a real value to scheduled programming that is appreciated by the viewer.

This is borne out by channel stats for channels with both on demand and scheduled. When the first few Narrowstep channels were launched I was surprised that viewers favoured the scheduled content 80:20 by length of viewing time. The figure has barely changed since and now stands at 75:25.

So, if Buggles reform anytime soon they are unlikely to have a hit with "Internet Killed The TV Star".

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