Friday, June 20, 2008

An Audience Of One

If there's one way in which I hope I can change the way of thinking out there in internetTVland it's the philosophy of an audience of one. In fact, it's not the internet TV people who need convincing, it's the people paying their way - the ad and media companies.

What does 'and audience of one' mean ? Well, it's taking any individual viewer and making money from their media consumption through delivering content (and advertising) that is relevant to them.

Traditionally media, and TV in particular, has worked off vast numbers of homogeneous viewers. An audience of one is the antithesis of this. It recognises that TV can be targeted and can be a 'below the line' medium. It's the very end of the long tail.

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