As I go around meetings in London and further afield, the secrets of Project V are being whelked out of me slowly, but only ever under NDA. Still, it has, for legal reasons, to remain under wraps for some time to come.
However, I can reveal - and I think none of the regular readers of this blog will be surprised - that the project involves developing software. It's all I've known for the past 20 years of my life and a leopard doesn't change his spots.
But the 'build it and they will come' philosophy of so many Web 2 projects is not what Project V is about.
Just as having a great business idea isn't enough, great software isn't enough either.
The product is an ASP (application service provider) service and will not be sold direct into the market. It will be marketed through partners around the world, many of which I have already signed up (but if you reckon that you want to set up your own business in this area, please get in touch).
At the end of the day, Project V is a franchise which I hope will make a lot of money for a lot of people. If they're making money, then so am I...