Wednesday, February 11, 2009

The Anyscreen Era

A new buzzterm - three screen strategy. I think this means the ability to watch the same content on TV, PC and mobile/cell.

It is an inevitability. But the premise is flawed. Three screens ? What about the cab on the way home, the fridge, the portable TV in the kitchen ?

Anyscreen strategy would be a better term.

In this recessionary time there are surely two things which will proliferate: video and screens.

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