A new buzzterm - three screen strategy. I think this means the ability to watch the same content on TV, PC and mobile/cell.
It is an inevitability. But the premise is flawed. Three screens ? What about the cab on the way home, the fridge, the portable TV in the kitchen ?
Anyscreen strategy would be a better term.
In this recessionary time there are surely two things which will proliferate: video and screens.