Mind you, the quality of the coverage wasn't as slick as ITVs, but that was made up for by the lack of commercial breaks at key junctures in the race. As I write, the paid for internet TV service from Sky Sports is madly buffering away at medium setting.
Meanwhile, although I'm admittedly not a basketball fan, Google's decision to stream the March Madness games using Silverlight seems as technically strange as MSN's adoption of Flash video. However, many content owners still specify WM DRM, which Silverlight supports.
But what value is there to sports online ?
It has long been used as the backbone of mainstream TV services, but its success has been limited online. MediaZone and Perform's OmniSport.tv are perhaps the stand-out services outside the US, but I've heard mixed reports on their relative success and both parties are in the game of paying large guarantees to the right owners. Other service such as Sportal have long fallen by the wayside.