Wednesday, January 20, 2010

Google Becomes A Broadcaster

Google has found that the only way they can monetise YouTube effectively is by being a broadcaster (duh!). Their deal with the Indian Premier League to show the world’s premier cricket league live in the UK shows what a slippery slope they are descending.

For all of its history Google has claimed that it is an indexer, not a publisher, but this position has been disabused and it’s high time that the company adhered to the rules other media owners have to follow. OFCOM seems obsessed with regulating traditional media companies into the ground enabling non regulated broadcasters such as Samsung, the BBC and Google to fill the gap.