Wednesday, January 20, 2010

IPL change the game

The worldwide (ex US) rights deal agreed between Google and the IPL (referenced by Iolo below) is the first major IPTV deal since YouTube is a effectively a default setting on all internet enabled TV sets. The broadcasters have been left a bit flatfooted here as the usual problem for new entrants into this space is the inability to effectively market to consumers - not an issue faced by Google.

It will be interesting to see how this impacts on YouTube's approach to illegal IPL content - cynics will argue that now that there is a vested interest it will be much more tightly controlled across the AdWords, AdSense and YouTube platforms.

If so, Google have done the IPTV industry as a whole, a big favour.