IPL change the game

The worldwide (ex US) rights deal agreed between Google and the IPL (referenced by Iolo below) is the first major IPTV deal since YouTube is a effectively a default setting on all internet enabled TV sets. The broadcasters have been left a bit flatfooted here as the usual problem for new entrants into this space is the inability to effectively market to consumers - not an issue faced by Google.

It will be interesting to see how this impacts on YouTube's approach to illegal IPL content - cynics will argue that now that there is a vested interest it will be much more tightly controlled across the AdWords, AdSense and YouTube platforms.

If so, Google have done the IPTV industry as a whole, a big favour.