Tuesday, March 30, 2010

Children, Animals, Religion

They tell you never to work with children and animals. I guess they could add technology... So, that pet website with avatars aimed at kids might be a bad call...

Now, over the past fifteen years or so I've covered many major live events, from World Cup soccer to the Paralympics, from major MTV events to live sports. But, in terms of traffic, one genre stands out. First of all it was hundreds of thousands of viewers for a Hindu festival, and this week, it's been Easter celebrations in Spain. Half a million people a day for a regional online broadcast is a lot, so pre-judging what works online is foolish, it might often be the furthest thing from your sensibility.

I'm actually very proud to see a VidZapper channel reaching broadcast level - or at least cable level - audiences on a consistent basis.