Monday, January 30, 2012

Google and IP Piracy

Eric Schmidt responded to Rupert Murdoch's comment about Google being a "piracy leader" in a way which appears to suggest he has slightly lost his grip on reality.

Given that Google and YouTube have pretty advanced image and text search tools the idea that poor old Google are struggling to get it right against the pirates is not really credible.

In particular Google are a top purchaser of inventory on pirate sites and over the Xmas period data collected by our SnifferDog showed a concerted campaign run across pirate sites for Google Chrome.

Google ad sense is also a favourite mechanism for pirates to monetise the audiences they generate from copyright and trademark infringing material and Google are on a pretty fat cut of the revenues generated.

Perhaps Mr Schmidt has reasonable responses to this.......we would love to hear them and are very happy to share data ?