But for Crozier to claim that it will take them years to measure their online and mobile audiences beggars belief http://www.broadbandtvnews.com/2015/03/04/itv-online-growing-but-difficult-to-measure/.
On top of this, the problems with ITV Player must be seriously hampering online growth. I have just given up on this product which randomly stops and restarts a programme and is difficult to navigate and use across all kinds of devices.
The company also needs to wake up to the revolution in content distribution online and develop a better syndication and short form strategy, developing new commercial and revenue models along the way.
Focusing on the content was the right thing to do. Now the team at ITV have this sorted they need to focus on their technology.