Apple's CEO Tim Cook said that Apple were "thinking about ways that we could play" in the TV content market.
Meanwhile, Facebook is reported to have spent nine months working on a TV app for its video content, taking the service onto the big screen for the first time.
Amazon and Netflix might have stolen a lead in the VoD markeplace, but it looks like competition is going to hot up for top content with Google already gearing up its content acquisition.
It may well be good news for production companies, but it poses further threats to traditional broadcasters and service providers.