More details on Google's aspirations for the video world, where much of their not-inconsiderable resource based seems to be directed at the moment.
But this time round Google really need the buy in of ad agencies, who still control over ninety per cent of the global TV advertising market and who see Google as a mortal enemy. There are complexities wey beyond sticking a few lines of text up on the web; rights clearance, for example.
My bet is that what Google is pushing will become reality, but it is more likely to come from stand alone companies, not from the new evil empire.
But having been responsible for Narrowstep's Adserver technology, I would say that, wouldn't I...
But this time round Google really need the buy in of ad agencies, who still control over ninety per cent of the global TV advertising market and who see Google as a mortal enemy. There are complexities wey beyond sticking a few lines of text up on the web; rights clearance, for example.
My bet is that what Google is pushing will become reality, but it is more likely to come from stand alone companies, not from the new evil empire.
But having been responsible for Narrowstep's Adserver technology, I would say that, wouldn't I...
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