Future Perfect

Today's figures from the IAB show that online advertising has overtaken newspaper advertising in the UK. And about time too.

One company that has moved reasonably seamlessly towards the digital world is DMGT (the company behind the Daily Mail), who reported great figures today, buoyed by their online investments. Publishing is publishing and to worry about the medium carrying the content is futile. Likewise for TV, worrying about the delivery medium or context is not relevant. Viewers are. Average viewing time is. Welcome to the future.