Nielsen/Netratings have come up with a new product for measuring online video. As I've blogged in the past, there are lies, damned lies and web statistics.
OK, they're better than what went before in advertisingland, but I'm very sceptical of the claims they make for VideoCensus. The qualitative/quantitative approach seems pragmatic. I haven't seen the product, but from the description it seems to be a web page tool, not a video measurement tool...
OK, they're better than what went before in advertisingland, but I'm very sceptical of the claims they make for VideoCensus. The qualitative/quantitative approach seems pragmatic. I haven't seen the product, but from the description it seems to be a web page tool, not a video measurement tool...
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