The Pitch Starts Here

I predict that the fastest growing market for internet tv services over the comping year will be in the launch of corporate channels.

News was broken yesterday that major pharma companies have banded together to launch an interactive tv channel ostensibly to provide patient information, but with the underlying agenda of preserving and promoting their patented drugs against an increasing international backlash at prices by health authorities worldwide.

You can find some of the current efforts here. Are we about to see a return to the days of the soap operas when soap companies produced and distributed their own content ? I think this is more than likely as the media environment becomes increasingly cluttered and companies seek to assert control over their brands in this new environment.