Whilst on the subject of advertising, there seem to be more and more video ad platforms coming out of the woodwork. ScanScout and Tremor Media are two more offerings that have to take on the might of Google/Doubleclick and the only other major player in the market Atlas/Accipiter. Eyeblaster and Lighteningcast (now part of AOL) have also established a good presence, but this is a minefield for media agencies. They want to work with tools they're familiar with (these have all pretty much been aggregated into Doubleclick - Faulk, TangoZebra, etc..), but are increasingly wary of Google's power. So, there does seem to be scope for another solution in the marketplace.