This time on US broadband TV viewing:
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September 2006 to 81 million in March 2007, a jump of 16% in just six months.
Meanwhile, iSuppli, a market research firm, projects that professionally produced video will generate almost $5.9 billion in revenues in 2011, up from $423 million in 2006. Much of this is put down to a move to long form content.
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September 2006 to 81 million in March 2007, a jump of 16% in just six months.
Meanwhile, iSuppli, a market research firm, projects that professionally produced video will generate almost $5.9 billion in revenues in 2011, up from $423 million in 2006. Much of this is put down to a move to long form content.
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