Coming Clean

It's good to see Roo (RGRP) come clean about the video element of their business. In their latest quarterly report they have split out revenues (disclosure: something Narrowstep has always done) between their Australian ad agency and their core digital media syndication business. I was actually surprised to see so much of their revenues coming from the former (it did not in the past). Roo seem to be finding traction for their business model, but seem to have been punished by the market for their growing losses - and possibly for their honesty.