Struggling In First Gear

Just when I thought I'd seen it all, it turns out that one of the flagship programmes on one of the UK's top channels is using YouTube for its video serving.

Let me try and explain this to the people at Five and their Fifth Gear show.

Google is about to eat you for breakfast and you're helping them!! And the quality stinks. And it takes hours to load. It's not TV. It's YouTube.

Sure, the Google owned video service delivers traffic, but it's THEIR traffic.

Sometimes I wonder, I really wonder... Maybe Martin Sortrell has seen the writing on the wall and all media owners will just become proxies to the Google ad sucking monster..