Broadcast Bet

The Canadian Broadcasting Corporation (CBC) has followed the Norwegian Broadcasting Corporation’s lead in making mainstream programming available on BitTorrent, the erstwhile home of pirated content.

With the widespread availability of the BitTorrent client, this is a real short cut to P2P distribution and is a kick in the teeth to the CDN industry. It shows how bandwidth costs are a real concern for broadcasters – especially national broadcasters who cannot cover the cost with ad income.

The P2P-Next initiative by the EU provides an interesting focus for this, but since it involves the EU will inevitably descend into petty politicking and vested interest groups.

My thoughts on P2P are well documented elsewhere on this blog and, even though this is an interesting, isolated initiative, will have little or no effect on the big picture.