Live Nation's latest deal with Jay Z on the back of existing arrangements with Madonna and U2 show the strength of the live music market.
Downloads pay-per-view etc.. have their place, but the days when touring was about promoting albums has been turned on its head. Now live rules. Live simulcasts of music events is a huge, untapped, business.
Downloads pay-per-view etc.. have their place, but the days when touring was about promoting albums has been turned on its head. Now live rules. Live simulcasts of music events is a huge, untapped, business.
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