Olympic TV for US

In a good move for smaller sports, the US Olympic Committee is set to launch a cable TV channel - but only after this summer's Beijing games. But even with the falling cost of a cable presence, surely an online channel like the internet only Paralympics Channel would make more sense and emable them to get off the ground quicker ? However, to the leading sponsors that USOC can boast perhaps the profile of traditional TV is important.


Anonymous said…
I've wondered about this as well - considering the enormous cost and complexity of starting a cable network why are all these guys still going the linear network route?

I guess if you're the NFL or MLB or the USOC you feel you have the pull to get your network into enough homes that it will be successful, but man it sure takes a lot of work for a return I'm not sold on.