1. EVOLUTION: Retain BBC as a cornerstone. ITV remains – but with more funding. Others to develop speciality eg 5 – children’s programmess; Channel4 – innovative programmes…
2. BBC/Ch4/S4C: enhanced role for Ch4; possible competitive tenders for other providers of specific needs.
3. BROAD COMPETITIVE FUNDING: BBC retains position. Others compete to deliver different areas of PSB. Others – outside of traditional broadcasters would be allowed to tender.
My major concern about all of the above is that it exacerbates the BBC situation, where a disproportionate amount of public money is spent on administrating programme making and in funding projects which could exist within the public sector.
The real winner to date is ITV, which has considerably cut its regional liabilities (perhaps opening up the opportunity for local newspapers to launch local TV services on their websites or even on broadcast channels) and is now obliged to make only 35% of its programmes outside of London. Effectively, Michael Grade's hardball tactics have worked brilliantly and ITV is now free to consolidate as a London based national broadcaster producing much of its output in house.