Starting a business in the face of a recession can be depressing, but it seems to be the pattern to my working life. Sutton Jones in 91, Interactive1/Web Channels in 97, Narrowstep in 02 and now Project V, which will shortly have a name and an identity.
Starting a business is scary at the best of times. There's a lot of red tape and paperwork to go through, but with experience, I now find that I can set up an operational company with limited company registration, a bank account and a logo and a website in under a week. The reality is that none of those things are really that important.
Even developing a product is incidental to the Big Thing you have to so. You have to sell.
So, here we are, in the face of a deep recession, as I try to launch a new service. But, my view is that you shouldn't embark on a new company in good or bad times if it doesn't do one of two things: makes money or saves money.
Project V has the potential for both. It will help cut the cost of existing market operators tenfold and will present a viable proposition in a tough market for others.
Hard times beget hard decisions and if any of you are thinking that now is not the time to go it alone, let me disagree. Providing you have the wherewithal to survive a few months until your generate an income, there is no better time to start building your business.
After all, business is above all about timing. Being in the right place at the right time with the right idea.