Who'd be a star these days ? First of all, it takes little more talent than being lippy when locked in a room with a bunch of losers for several weeks. Secondly CGI is now so advanced that you can be rasterized and rendered before you get a chance to petulant retire to your luxury trailer for the smallest of reasons. Thirdly, the recession has arrived. ITV has announced that, fast on the heels of Channel4's cutbacks, its stars are going to have to take a pay cut. It just isn't what it used to be.