As I try and manage my ever more complicated life, the parallels between the way we live our lives - especially in these uncertain times - and the way we now consume our television struck me.
Just as the regime of the traditional working day changes to a less, patterned, some would say chaotic, existence, so our viewing patterns are less consistent, less predictable; we time shift and pause, our attention span lowers, our life is lived in bite sizes.
Increasingly what we seek is order, interpritation and form.
What we need is for the television to understand us, what we're interested in and even what mood we're in.
The challenge is to reinvent lean back telly for the lean forward world.