When you have to sell a chunk of your company to your biggest rival you know that you're in deep trouble.
This is reportedly what is happening in Virgin Media's auction of its VMTV channels with BSkyB looking like the potential winner.
This would leave a huge chunk of the British EPG in BSkyB's direct control.
Poor Virgin are in a death spiral percipitated by their mountain of inherited debt. If it weren't for regulation the whole company would have been subsumed by now.
The uncommercial and uncompetitive TV market in the UK is unhealthy and, as Sky Deuthschland launches, is leaving the market wide open to the Murdochs well laid plans for global media domination.
Lord Carter has a job on his hands which is becoming more difficult by the day.
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