'Free' Is Essential Reading

There are few books which will capture the spirit of the age that we live in better than Wired Editor Chris Anderson's Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business. For anyone involved in media it's absolutely essential reading if you're trying to figure out why yesterday's business model won't work tomorrow. It may be slightly overstated and sometime states the obvious, but it is nonetheless a crucial volume as Murdoch seeks to charge for his online newspapers, as London's major daily goes free and as the UK's FIVE channel considers going pay-tv.