One of the elements of internet TV that's rarely focused on is discovery: that is, how viewers find content. If you use Google's tools you'll find that there are many people out there looking for content and specific events. And, as our recent blog on the online-only England World Cup qualifier showed, there is content available out there for free if you know where to look.
But it's telling that both the term 'internet tv' and 'internet television' are disallowed by Google when advertising with them; clearly, they have been the subject of abuse, and there are hundreds of services that purport to offer endless access to video content from all over the world for around $29.99, when all you're actually buying is a directory of links, many of which simply don't work, and even when it does you'd be better off using common sense and a search engine and bookmarking the sites yourself.
There are, of course, search engine such as Blinkx and the soon-to-launch Rippol, but the content is seriously limited - putting in ther term 'rugby' merely highlights endless second class news pieces and features without a game in sight.
Indeed, the lack of availability goes alongside the lack of intelligence in my viewing experience - I don't know of any STB that will tell me what I've watched, so I'm endlessly recording programme I've already seen and then being disappointed when I sit down for an evening's entertainment.
So, if someone really wants to reinvent TV then it should be capable of building a rugby channel for me with all the games I want to watch and missed, or an American Cops channel that tells me what I've already seen. That's 'tv everywhere' to me...
Perhaps the closest service to this is at the moment is the NDS backed Locate TV, but the service needs to be hooked up to real content to be of any real use and seems to be far from comprehensive (missing Sky Sports listings for rugby, for example).