Pirates get cheeky

In doing some client work in the anti-piracy area last night I came across a site which in the words of the great John McEnroe "cannot be serious". The site is called PremTube.com (no link quite deliberately) and it shows how little control the world of traditional media has over the digital space.

Rights owners need to get across this quickly - YouTube became a verb in the on demand space due to the flat footed responses of the traditional media companies - the same could happen in the live space.