Filmbeat TV – 6.12% CTR and £15.30 eCPM
Sportzzone TV – 3.30% CTR and £16.49 eCPM
Indeed, we've seen daily eCPMs of over £50 and CTRs over 10% and the results have been consistent over three months, albeit for reasonably small channels, delivering around 100k videos a month at present.
Now, remember, Google has no idea what these web pages are about and therefore DOES NOT target ads at the audience, yet the results are ten times better than what I’ve seen on carefully constructed and targeted SEO theory based video channels.
We don't yet know if this is sustainable as you grow an audience, and, obviously, this doesn't help deliver traffic from search engines, but these tend to be minor sources of traffic for video channels anyway.
How badly over-rated is SEO for video delivery ?