Advertisers facing financial liability for secondary copyright infringement

Recent cases such as L'Oreal v Ebay and the US Department of Justice v Google ($500 million liability) make it clear that advertisers who support online infringement of IP rights will be held to account. Surprisingly this seems to be taking some time feed its way through the media buying and planning chain. A quick look a this weeks list of advertisers supporting online infringement reveals a list of premium brands. Click Here for the list and follow us on Twitter to get regular updates.