Someone asked me the other day why I bother to do what I do when YouTube is out there. It's a good point, but it misses the real issue that YouTube is a new broadcaster with some great contribution tools, but it's not a video platform for anyone who is serious about using video. And that should include anyone that wishes to promote their organisation. Video is now mainstream.
YouTube provides a useful portal outlet with an audience, but it's impossible to commercialise and it looks naff if you want to manage your brand.
Here are some other reasons our team came up with on why you should come to TVE and not use YouTube:
YouTube provides a useful portal outlet with an audience, but it's impossible to commercialise and it looks naff if you want to manage your brand.
Here are some other reasons our team came up with on why you should come to TVE and not use YouTube:
TVE offers all of the functions available
from YouTube, but we work to serve YOU, the customer, not Google’s money making
and tax avoiding schemes.
Here are some arguments on why you should use
TVE and not YouTube:
No branding – you can build players and
apps with your branding and not YouTube’s.
Better playlists – we provide a lot more
flexibility for playlist building, including the ability to build schedules.
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Better player builder – you can build a far
more comprehensive player with TVE, adding features such as third party scripts.
Sharing – you can share your TVE players
anywhere, everyone customized to the nth degree and managed actively
Stats – e’ll give you stats on all of your
video, players and distribution.
Other places – we can help you manage your
YouTube account, but also send videos to Facebook, Twitter and iTunes.
Live – you can do livecasting to all
devices from your TVE account.
Live to devices – we can deliver live feeds
to mobile and tablets, unlike YouTube.
Third party advertising – you’re free to
using any ad network for banner, MPU, takeover, pre-roll, instream and overlay
ads (including Google).
Pay per view – we offer support for pay per
view. Google doesn’t.
Media asset management – a comprehensive media
asset management comes with our platform that’s far more sophisticated than
YouTube.
Restrictions on usage and distribution – we
don’t restrict you in the way that YouTube does. We’re all about TV Everywhere.
Native apps – build video apps with your
branding, not YouTube’s.
Desktop encoding – encode locally and then
upload, save time and resources if you don’t have a huge pipe.
Longer files – there is no limit to the
length of the files you can encode with us.