The Devil & The Broadcaster

Are Vevo and Hulu just collection societies ? After all. these companies own no content but are hugely dominant on the internet in terms of views. Vevo is the biggest 'channel' on YouTube by a long way:

comscore december 2013 youtube

Hulu likewise has a real hold on non YT internet views.

It's rumoured that YT is about to take a stake in Vevo. What next, a stake in Hulu ? What will, effecively, turn YT into the broadcaster they long to be ? And what then for the useless long tail ?