Liverpool v Swansea League Cup: 220,000 pirate viewers

KLipcorp's Sentinel system was monitoring piracy levels yesterday in respect of the League Cup and we tracked 220,000 unique visitors across across the 15 prioritised pirate sites. We estimate that 60% of this audience is in the UK.

The biggest individual site delivered 27,000 uniques and the most popular channel for re-transmission was BeInSport USA. Pictures were uninterrupted and in good quality.

Some commentators suggest that piracy exists primarily to fill gaps in the distribution market and in this case that argument would be supported - Sky Sports elected to show the Chelsea v Shrewsbury fixture instead.

In reality the traditional model where distribution can be controlled is over - where licensed distribution does not meet market demands piracy will emerge to attempt to fill the gap.